Park Nova, Shun Tak Holdings’ residential debut into the Singapore property market, is located in the coveted District 10, adjacent to Orchard Boulevard, Singapore. It is the epitome of ultra luxury living that only few can dream of.
Creative Concept // Art Direction // Branding & Logo Design // Graphic & Collateral design // Video Editing // Print & OOH Advertising
An ultra-luxury and highly exclusive condo located on Nassim Road, which is reportedly the most expensive apartment ever sold in Singapore. The generous open living spaces of LES MAISONS NASSIM are the inspiration for the branding identity, that shows and breathes with openness in their elegance and simplicity.
Creative Concept // Art Direction // Branding & Logo Design // Graphic & Collateral design
In November 2020, At Dolce & Gabbana Shanghai Xintiandi No.1 AM AS AG Event, D&G showcased their Spring-Summer 2021 collection which inspired by Sicily's contrasts and uniqueness. The new collection tells a story of a union, of pieces created by artisans' hands, with different colours, forms and fabrics joined together in a combination of patchworks: A celebration of Fatto a Mano!
Scenography Design // Art Direction
The French Chamber Gala Dinner 2023 returns to celebrate the longstanding connections between the French and Hong Kong business communities for over 35 years.
This year's theme " RESURGENCE" is masterfully conveyed through our innovative use of generative art and AI-inspired design elements, creating a mesmerizing audiovisual experience to over 800 esteemed guests.
Our creative concept draws inspiration from the natural world with dynamic movement of abstract bauhinia visuals which symbolize growth and renewal. As guests enter the 360-degree immersive welcome tunnel, they are enveloped in a captivating world of revitalizing colors and fluid movement, a visual symphony that sets the tone for an evening of connection and celebration.
Creative Concept // Art Direction
A multi-functional space located in K11 ATELIER; like a treasure chest, gathering all kinds of valuable talents, opportunities for you to shine.
Creative Concept // Art Direction // Branding & Logo Design // Graphic & Collateral design // Animation
Hemmerle hosts an exclusive private viewing in Hong Kong to celebrate their official launch in Asia, marking an incredible milestone for showcasing all 88 signature pieces together in once.
Creative Concept // Scenography Design // Panels Design
“The Quinn • Square Mile” is the flagship project of the “Square Mile” series is developed in seven phases, which is located in the prime urban redevelopment area of West Kowloon, offering a new city with a humanistic atmosphere and a high quality of quietness amid the hustle and bustle, making it an Arty Green Metropolis in West Kowloon.
Creative Concept // Art Direction // Branding & Logo Design // Graphic & Collateral design // Video Editing // Print & OOH Advertising
One of the world’s largest underwear and lingerie brands. This campaign includes 2 collection lines – Blue and Platinum. We aimed to delivery the message “Love is in the small things” for Blue, and “Premium Living“ for Platinum. This campaign was shot in Melbourne, Australia.
Art Direction // Video Editing // Photoshoot
The TUMI 19 Degree suitcase is a striking combination of luxury and innovation. “Continue your adventure with these super durable 19 degree aluminium luggage pieces that boasts a modern silhouette with fluid looking, strategically contoured angles.”
Creative Concept // Art Direction // Animation // Video Editing // Advertorials
Hemmerle is a fourth-generation family run house at the vanguard of jewellery design. Each jewel conceived is unique and as original as a work of art.
I was asked to create a brand video to refresh their brand image.
Creative Concept // Art Direction // Motion Graphic
Artist-Jeweller, Chevalier des Arts et des Lettres, Cindy Chao merges high jewellery, architecture and sculpture to create museum caliber art jewels.
Creative Concept // Art Direction // Graphic & Collateral design // Video Editing // Animation
The Concept EQG's presence in Hong Kong marked the beginning of a new era in e-mobility—The transition from G-Class to EQG is a thrilling leap into the future, a fusion of heritage and innovation, where timeless design meets cutting-edge electric technology.
Creative Concept // Art Direction
A Promo video for Jam’s concert in MGM Macau, we managed to not only show the highlights of his behind the scene of his concert, but also the top-notch technology of the venue MGM theatre.
Creative Concept // Art Direction
Cartier Christmas push event, December 2020
Creative // Art Direction
This new membership scheme from AIA - ALTA, it’s for its high net-worth customers only. To build the foundation for living a healthier, longer, and better life is built on optimizing your wellbeing and elevating your wealth.
Creative Concept // Art Direction // Branding & Logo Design // Video Editing
To raise more awareness in the China market while giving more fun and happy energy to the audience, we made 2 interactive minii-games on one of the most popular social platform in China - WeChat to celebrate 2 major Festivals - Christmas and CNY. Through this, we aim to hope to bring the brand closer to the audience as well as promoting its latest collection.
Art Direction // UI/UX Design // Animation
A high-end brand for traveling suitcases and bags. A wide-range service from advertorials to online digital videos.
Creative Concept // Art Direction // Animation // Video Editing // Advertorials // Photoshoot
Looking after the Asia Pacific Market such as Philippines, Thailand, Vietnam, Australia, Hong Kong and more. Raising awareness and promoting its new products though the emotional linkage between the audience and the brand with the culture context to support.
Creative Concept // Art Direction
A monthly magazine fromHong Kong Jockey Club for their members, Its compelling editorial voice connects with members and stand side-by-side with mainstream lifestyle titles.
Editorial Design // Photoshoot
With Shake Shack finally landing in Macau, we want to create the hype of how it affects the Macanese life, with a brand new American lifestyle that they can finally FEELIN’ THE SHACK!
I create a KV with a set of landmark in Macau and the Shack buddies. Showing how this new lifestyle is being immersed and adaptive into its Macanese culture.
Creative Concept // Art Direction // Key Visual // Illustration // Logo Design
MEGAMAN launched a new app called INGENIUMBLU, a brand new series of Bluetooth enabled LED lamps. Using modern and minimal style to elevate the style of the app, simple and playful motion effects to attract new audience. We aim to freshen up the brand as well as their target audience.
This video was also being played at the Lighting Fair 2016.
Creative Concept // Art Direction // Animation
Silk Road is where East meets West, and the major trade item was silk, but also its culture, such as religions, syncretic, philosophies and various technologies. Therefore, where people go to Hangzhou, they don’t just come to a city where is old and without its own characters, but this city has been adapted and evolved with different cultures over the past few decades and still be able to keep its own style and heritage in a way that makes Hangzhou the Paradise.
Creative Concept // Branding // Art Direction
To celebrate Hangzhou Tourism 5th anniversary on social media. We managed the event Hi5 Hangzhou all the way to New York, the United State, and invited the famous pianist Lang Lang and a group of KOLs to celebrate with us. This event was combined with traditional beauty and cutting-edge technology glams in Hangzhou. This event was broadly reported on several media channels and New York Times.
Creative Concept // Scenography Design // Art Direction // Branding & Logo Design // Key Visuals
An international fashion brand, which makes athletic shoes and sporting goods. The company endorses a number of athletes and teams, both in China and around the world.
Creative Concept // Art Direction // Animation // Social Media
