Colgate - EQUITY
Create a adaptive posts on social media, for the most relevant tentpole moments throughout the year.
Chinese New Year
NOODLES VERSION
Every family will have the longevity noodles during CNY, it is because the noodles means a continuing of good life, and they believe it will give the family good health.
Copy: One long strand of noodle, a lifetime of happiness and smiles.
See What a Smile Can Do.
RED PACKET VERSION
Giving red envelops is a custom at Chinese New Year. Chinese people love the color red, and regard red as the symbol of energy, happiness and good luck. Sending red envelopes is a way to send good wishes and luck.
Copy: Hand out blessings and watch them smile.
See What a Smile Can Do.
Mother’s Day
Idea: Just to see you smile
Insight: We under-appreciate all the things our Mom does for us
Target Audience: Young Adults & Mums
Emotion: Grateful for all the things she does for us
Execution: Through character animation we capture all the things mom does for us and reveal the reason why through the voice of a young woman.
Copy: “Make her smile this Mothers day.” Colgate Smile Brandmark
Other versions:
Also available in other languages/accents:
Australia: https://youtu.be/ey7ibCMFBWA
Hong Kong : https://youtu.be/02DAPQti0co
Taiwan: https://youtu.be/iyPdCc5iFz0
Philippines: https://youtu.be/944uhfG6JBU
Malaysia: https://youtu.be/lcxLgNzQZKA
Singapore: https://youtu.be/stB211U0FNA