Colgate - Palmolive Pink
Turn on your bounce - Life is full of little annoyances that could get you down. But when your hair has that perfect bounce you just feel great about yourself, which puts a positive spin on your whole outlook on life. Nothing can get you down when you have Bonggang Bonggang Bouncy Hair!

Insight: Filipinos are really hard-working, but they get stress from work or studies easily, which slowly strips away their confidence over time. According to a research, Filipinos said being stuck in traffic dealt them a great amount of stress.
Execution: Showing how hair affects your confidence and how PO Pink boosts your self-confidence, making you stay fun and bouncy in any situation.
Emotional linkage: Tell them it is hard to change the situation itself instantly, but you can change your attitude about it, and make the most fun out of it.
Product linkage: Infused with 100% Coconut Cream, new PO Pink hydrates and softens hair resulting in a vibrant bounce.