HANGZHOU - Silk Road

Silk Road is where East meets West, and the major trade item was silk, but also its culture, such as religions, syncretic, philosophies and various technologies. Therefore, where people go to Hangzhou, they don’t just come to a city where is old and without its own characters, but this city has been adapted and evolved with different cultures over the past few decades and still be able to keep its own style and heritage in a way that makes Hangzhou the Paradise.

To celebrate the 5th anniversary of Hangzhou, this logotype is combined with the Chinese word “Hang” and its architect, silk and human elements. These 2 people are elegantly dancing for this event, just like how Hangzhou people like to dance next to the West Lake for find their happiness.