HANGZHOU INTERNATIONAL QIPAO DAY

Hangzhou Tourism Committee held the first "Hangzhou International Qipao Day" in 2017, which highlighted the combination of silk, Qipao culture and Hangzhou landscape.

In 2018, we wanted to take the event to another level – Shape of Qipao. On the visual part, To redefined Qipao, I communicated QiPao as the shape of the landscape in Hangzhou, which symbolized the elegance of a woman when she is in a qipao.