Vivo

An international smartphone brand, edginess, lifestyle and innovation are the 3 key messages that need to be presented to the international market. We aim to strip away the old-fashion and irrelevant image of the brand, and bring out the creative lifestyle for our target audience.
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Branding // Art Direction // Social Media Creative & Design // Photoshoot

Branding - Visual Guidelines (SOCIAL MEDIA)

The brand had been losing touch with the audience for a long time, our audience could no longer relate to the brand while there was more and more smartphone brands raising in the market.
We were asked to refresh the brand image and content on social media, to give the audience something they wouldn’t expect.
Understand the visual would be the first thing to catch attention, so to make it impactful and also relatable to the audience, we broke it down to 3 parts as the foundation and everything will be based on it forwards – Brand DNA & Cultural Context & Target Audience.

V7 NEW PRODUCT LAUNCH CAMPAIGN

The Challenge
With a wide-range of smartphone brands out in the market, it could be hard for Vivo to make their new product stand out.

The Solution
We introduced the new product–V7 with 3 stages - Pre-hit, Launch, and Maintain stage. Each stage has its own purpose to get more attention. V7 allows you to experience more than you can imagine, give you an eye-opening experience.

On visual, Tapping on our customers’ behaviour, we found out that they never stop, always on the go and always willing to go on different adventures. So we gave them an emotion ride, from the actions on the ground to out-of-space, from your day-to-day life to all your imaginative possibilities.